Many of us sales professionals feel like we know our market well and what’s important to our prospects. While this may be partially true we can’t forget that we aren’t the potential client. It’s tremendously easy to lose the perspective of your targets without feedback on a regular basis.
One great way to mine what a prospect’s pains are is to send out a survey. There are many tools out there to create surveys but one of the best and most cost effective is iContact®. This easy to operate tool allows users to create and send surveys with an easy to use interface within minutes of opening an account after uploading a contact list. You can find a link below for a free trial.
A few thing s to remember when creating your surveys are:
- AVOID LOADED OR LEADING WORDS OR QUESTIONS
- MISPLACED QUESTIONS
- MUTUALLY NON-EXCLUSIVE RESPONSE CATEGORIES
- NONSPECIFIC QUESTIONS
- CONFUSING OR UNFAMILIAR WORDS
- NON-DIRECTED QUESTIONS THAT GIVE RESPONDENTS EXCESSIVE LATITUDE.
- FORCING RESPONDENTS TO ANSWER
- NON-EXHAUSTIVE LISTINGS
- UNBALANCED LISTINGS
- DOUBLE BARRELED QUESTIONS
Getting started with email marketing is easy…and FREE! Sign up for iContact Free Edition and start reaching your customers!
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